14 · 08 · 2019
EDITION #158



  

 

OMEGA'S CLAIM TO FAME: APOLLO 11

This year marks 50 years since man first walked on the moon. On this adventure and subsequent ones, one watch brand's association rocketed them to success.

The watch brand 'Omega' is known for a number of different things, from product placements in Bond movies to celebrity endorsements and more, but the most prominent one is their link to NASA and the space journeys.

Their watch, the Omega Speedmaster was the only watch tested by NASA that survived all their rough and rigorous tests. This earned it the 'Moonwatch' nickname as well as a place on the moon landing expeditions.

Not only did Omega's feat of engineering and craftsmanship put their watch at the forefront of consumer's minds through the moon landing, it also made an incredible statement about the unparalleled quality of their product. They were able to leverage one of the most significant moments in human history to propel their brand forward for decades to come.

 
 
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