Woolworths Brings it Home with its Christmas Campaign
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You may have seen the latest Woolworths "street party" campaign on TV?
It features an Australia neighbourhood street gathering for a shared Christmans celebration, and continues to deliver the key messaging 'that's why I pick Woolies"
"The power of a genuine brand platform is that you can continue with your key messaging and stretch it to connect with a current event, like Christmas.
You don't need to start again simply because it's the festive season. Instead they have built on their key messaging, 'that's why I pick Woolies' by adding two words - 'for Christmas'.
The TVC launched in November and will be supported through all of their other marketing channels over the festive season.