AAMI KEEPS VICTORIAN ROADS SAFE
WITH GEO-TARGETED SPOTIFY ADS
AAMI has teamed up with Spotify to warn listeners as they approach dangerous driving areas in Victoria through the Labour Day long weekend.
Over this period, drivers listening to their Spotify playlists would have heard the regular ads substituted for warnings for upcoming road hazards, each ending with AAMI's famous jingle.
AAMI's 'Warning Spots' campaign was specifically geo-targeted to accident hotspots to warn drivers and keep the roads safe.
Road Safety is at the core of what AAMI stands for. And road trips, especially on a long weekend, are a major part of what it means to be Australian.