THERE'S SOMETHING GROSSER ABOUT
SOMEONE ELSE'S GERMS...
Pine O Cleen has released a new TV campaign, titled ‘You Don’t Know Where That’s Been’, focusing in on the ‘gross’ aspect of germs and cleaning in the Australian household.
The campaign includes 2 TV ads, each telling the gross and graphic history of a common, seemingly innocent household object.
Instead of going for the classic "grubby toilet" or "crayon on the walls" approach, Pine O Cleen decided to take the unique yet relatable angle of foreign objects being brought into the home and the threat of malicious micro-organisms that may be hitching a ride on them.
"There’s something much grosser about a stranger’s germs than our own. I once witnessed my son crawl under the seats at an airport and come out chewing gum. We’re hoping this campaign elicits the same reaction that I felt after seeing that."