John West’s ‘Chef Bear’ grills up a storm in social video campaign

   Friday, September 09, 2016

Taking an 'asset approach' to content creation. brand campaign.
Creating content in a modular way allows you to break it down and assemble it in different formats, making it easier to create the right presentation for a particular channel - the more variations - the more opportunities.
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Mini goes after Gen Y

   Monday, September 05, 2016

Mini has launched competition in which 29,000 Instagram likes will win a new Mini Ray car, as part of the brand’s ‘Funexpected’ brand campaign.
To celebrate the Australian launch of its Mini Ray model, Mini has launched the #MINIRAY29K Instagram competition campaign.
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Say it with sandwiches

   Friday, August 19, 2016

Forget flowers, Helga's lets you say it with sandwiches this week!
Social media marketing is definitely the most popular marketing channel to insert your brand into conversations, but you have got to be original to STAND OUT!
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Friends or Foes

   Wednesday, August 03, 2016

Friends or Foes.
I’ve worked in the creative/marketing/communication industry for over 20 years and I have often said to my colleagues that it would really help to have a degree in behavioural science or Psychology to help understand our clients and their customers ever changing buying habits.
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Live the Dream Love the Team

   Wednesday, August 03, 2016

A campaign has launched to increase fan engagement on the lead up to and during the Rio 2016 Olympic Games.
The Australian Olympic Committee has launched a video campaign launching the tagline ‘Live the dream. Love the team.’

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Simple, clever and memorable.

   Wednesday, August 03, 2016

Simple, clever and memorable.
Advertisements are often described as many things, but rarely useful. A campaign for IBM’s Smarter Cities initiative seeks to change that by turning billboards into useful and helpful things such as ramps, benches, and shelters. 
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Volkswagen Trailer Assist

   Wednesday, August 03, 2016

Volkswagen Trailer Assist
Today people need to be impressed or amazed or shocked to grab their attention, or for an experience to be memorable. This PR marketing stunt should see some conversion back to Volkswagon after their poor emissions scandal
 - and you've got to give it to them, they created some great creative campaigns. > Read more

The importance of creativity and innovation in business

   Wednesday, March 09, 2016

The importance of creativity and innovation in business
Innovation and creativity have become critical skills for achieving success in business, and the need for creative problem solving has arisen as more and more management problems require creative insights in order to find suitable solutions.

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Measuring Marketing Performance

   Monday, February 22, 2016
Why do we need to measure marketing performance, and what should we be measuring?
It is so much sexier to measure website traffic and online conversions than track ROI, right? So for many business owners, analytics (measuring and tracking metrics) is often overlooked, and therefore rarely discussed.
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Why wine?

   Friday, February 05, 2016
Why wine... because no great story ever started with someone eating a salad!
Coming up with clever campaigns is hard, but it's all worth it when you see the final result, and the look on someone's face when you present it to them, whether it’s the client or the end-user. It is that satisfaction that makes us WANT to come up with these clever ideas
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