Are You Trying to Appeal to a New Audience?

Finding a place on a platform as ever-changing as TikTok can prove to be difficult at times, but knowing your audience makes all the difference.

Marketing and selling your brand to a whole new audience can be daunting, especially when the shift in behaviours are constantly changing with the Millennial (1981-1996) and Gen Z (1997-2012) audience. Their focus is more on product and how it makes them feel than with brand loyalty.

But how do you become popular within a new generation? The solution comes through observation. Appealing more to comedy and generational relatability over professionalism and overselling will attract a younger demographic.

We are seeing this in the latest build-up to the federal election, where political parties are making use of memes and trends to connect and relate to the younger generation. Unfortunately this generation will vote for the person who is more funny and relatable on tiktok rather than what they stand for.

Has this got you thinking differently?