KISM - Keep it simple McDonald's

Fast food restaurants compete with each other for customer loyally and with Uber Eats and other delivery services, brands have to compete for purchase of food and delivery.

McDonald's is known using iconography and minimalism in design and the new McDelivery services promotion is no different. The precursor in the UK used posters with pixilated images of food items and the 'Iconic Days' program (Germany, 2019) was devised for Instagram stories.

The new UK based adverting features illustrations of Big Mac's, gherkins, strawberry milkshakes and fries using the brand colour palette and an integrated location pin. Each location pin includes 'we deliver' and the billboard advertisement promotes McDelivery services. 

The major goal was to promote the ease of access to your favourite Mcdonald's food and drinks whenever at home because of the delivery service. With the rise of Uber Eats, it has become easier for people to eat restaurant quality food at home without dressing up and driving to the location. 

The new advertisements use the simple rule KIS (Keep it simple) to draw customers in without being overwhelming and the simple coherent design is appealing to the eye.