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No lines, No checkout. (No, Seriously)
Amazon Go supermarkets will enable shoppers to walk in, pick up groceries, and walk out again.
Amazon Go’s first bricks-and-mortar supermarket will open in Seattle in 2017, allowing customers to scan-in when entering the store, pick up their items and leave, without having to go through a checkout.
By intergrating the most advanced machine learning, computer vision and AI into the flow of the store they elliminate waiting times and long checkout lines.
The Amazon Go app will enable shoppers to scan in using their phone. Items picked out are automatically added to the customer’s virtual card, and charged to their Amazon Go account as they leave the store.
“We used computer vision, deep learning algorithms, and sensor fusion much like you’d find in self-driving cars. We call it ‘just walk out technology'”
“Our Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your Amazon account and send you a receipt.”
The first store will offer a full selection of groceries, with a focus on ready-to-eat meals to cater to the target market of on-the-move shoppers.
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