THE FAN FLEET
One of the key points in marketing is to understand a customers pain points, and then demonstrate how your product or service avoids this
for the customer. Recently at the Australian Open we saw Kia do just that!
Partnering with Uber, Kia was offering tennis fans free rides to the grand slam in their Fan Fleet. The Kia fleet included 30 of their new
Seltos small SUVs, a new SUV designed to keep you comfortable and connected.
Not only was this a great way to re-frame Kia's sponsorship of the Australian Open, but to also promote and build awareness around the new
Seltos.
In conjunction with Kia's other sponserships at the Australian Open, they have seen:
- More than 28 million Kia-related impressions across all social channels (including media)
- More than 12 million impressions on defined hashtag #kiaAO alone (all earned media)
- More than 100,000 visits to Kia-owned competitions
- 6000 new Facebook ‘likes’ generated.
Proving that tradition marketing can still generate digital leads, and newer forms of marketing can have impacts above and beyond
expectations.
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