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What Social Media Platform Is Right For You?
August 24, 2022
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Marketing Mix
What Social Media Platform Is Right For You?
Social media has become an absolutely critical part of digital marketing today, but knowing the best platforms to use for your business
is also crucial to reach your target audience and achieve your marketing goals.
Most businesses will consider using the following platforms below.
Facebook is one of the largest platforms out there for brands and businesses, with nearly 77% of all Australians aged 16-64 using the platform. This platform has tools to more easily track your engagement. Due to Facebook's community-like nature, Facebook can be better for local businesses wanting to keep in touch with their customers. Businesses like florists, tradies, cafes and hotels are better suited on Facebook.
YouTube
YouTube offers the benefit of reaching an audience without an account, as users can browse the platform without one. YouTube videos are very versatile, with the ability to be embedded into blog posts, articles or shared to other platforms, as well as being found in Google searches. YouTube is better for businesses with content to offer, for example, workout videos provided by a personal trainer or DIY videos from trade-based businesses.
Instagram, with its photo-based post format, is better suited for visual content like travel, lifestyle, beauty and retail. The general demographic is younger than Facebook, but a little older than TikTok, the majority of users being 18-34 years old. Businesses like restaurants, hairdressers, photographers and travel agents are stronger suited for Instagram. Instagram accounts can also be linked to Facebook through their common parent company, Meta.
TikTok
TikTok, although a relatively new platform compared to Facebook and YouTube, still attracts a huge audience, particularly in the Gen Z and Millennial demographic. However, you'll need to spend a minimum budget of $500 for your campaign, making TikTok one of the more costly social media platforms for advertising. The younger demographic is one of the most important factors in deciding if TikTok is for you. Businesses like youth-oriented beauty, fashion and retail brands are better suited on TikTok.
Pinterest drives itself as a digital scrap-booking platform, where users curate personal boards for topics like weddings, bucket list destinations, home decor, hairstyles and more. Because its niche user base, Pinterest is best suited for businesses who know their customers prefer to do a lot of research before committing to a product. Businesses like wedding providers, beauty, furniture, interior design and landscaping work well on this platform.
Twitter is more about timely and concise content, with each post limited to only 280 characters. The smaller bite-sized information can suit businesses with regular updates better, as well as engaging with journalists and other businesses. This one is not always appropriate for small businesses, as it is best suited to businesses that share timely and newsworthy content.
LinkedIn is a much more professional platform, more designed for businesses to reach other businesses. Businesses like legal firms, accounting firms, recruitment agencies and property management agencies, as well as other client-based businesses are much better suited for LinkedIn.
Understanding the functions and demographics of a social media platform will help you decide which platform is best suited to your business and one that will reach your target audience.
If you want to know where you are best suited on social media, give us a call today.
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